Thanku Eyewear
Thanku is a glasses brand with more than 10 years on the market. It comes from a family business that has been passed down from one generation to another and after 10 years, they have decided to change the target audience, from being a traditional eyewear shop to focusing on young people.
The main idea behind this project was to create a timeless and free brand that connects with young people instantly. Inspired by the 80s, ThankU incorporates bold colour combinations, graphics, patterns and collages that portray a professional yet playful and carefree sensation. The material and finishes were carefully chosen to maintain a balance between the minimalistic and the risky.
Photos by Sumiko Miura, Ronald Hinostroza, Renzo Concha Fernández
