Deliveries
Amāre The Label
Amāre the Label is a swimwear and beach accessory brand for women. The brand is aimed at a younger millennial audience, specifically women who travel and are at the forefront of fashion trends.
The idea behind the project was to create a unique and sophisticated identity and packaging. The idea was that every graphic piece designed had a function, spoke for itself and at the same time reflected the honesty, excellence and creativity behind each item made by Amāre.
The design and graphic applications were inspired by nature, specifically the sunset and the Caribbean beaches. The ombré effect is a representation of a sunset over the sea.
By using ombré colours, the feeling it evokes is more artistic and this goes hand in hand with the brand practises as each print design is handmade by an exclusive designer that works with the brand. The print finishes such as copper foil and embossing were chosen to give it a high quality and sophisticated finish which along with the ombré, results in a modern and unique brand.
*Designer’s note: The project was never launched due to a legal issue with the naming. However, it is still planned to be launched in the future and the version pictured here is the final version approved by the client.
3D rendering by Oscar Gómez Narváez
