Deliverables
Danaus Chocolate
“The flutter of a butterfly’s wing can cause a hurricane on the other side of the world”.
Danaus is a bean-to-bar chocolate from Lima, Peru. The concept of the brand, both conceptually and visually, revolves around the Danaus butterfly, commonly known as the Monarch, which represents the transformation that the brand wishes to see in its clients. The butterfly effect states that there is a connection, an invisible string in the universe, that unites all our decisions and converts them into repercussions.
The package was designed in layers, each one representing a stage of the butterfly’s life cycle, from a caterpillar, into a chrysalis and finally the butterfly. Each detail is connected to the concept of Danaus, the logo was created with varying thickness, from thick to thin, representing the shapes but also the delicate nature of a butterfly. While the colour palette was chosen to represent the floral and fruit infusions and inclusions of the chocolate. The chocolate bar itself was designed in line with the packaging, measuring exactly 10cm, the average wingspan of the Danaus butterfly.
Photos by Renzo Concha Fernández
Printing by Aizea
