La Fidelia
At La Fidelia, we embarked on a transformative journey to amplify the essence of this unique brand. Our mission was to infuse the spirit of Fidelia’s celestial garden into every facet of La Fidelia’s new product line, Hoja Suelta (Loose Leaf). Embracing this opportunity, we revitalised the brand’s elements to ensure its timeless allure.
Working closely with the La Fidelia team, we reimagined crucial aspects such as typography, color palette, and the iconic logo. Our expertise extended beyond mere visual design; we crafted comprehensive graphic guidelines that seamlessly incorporated photography into the brand’s identity, forging a harmonious visual language that resonated in the digital realm.
Collaborating with talented artists, René Funk and Set Design by Sumiko Miura, we captured the essence of La Fidelia’s celestial garden in stunning visuals. These captivating photographs transformed the brand’s narrative, breathing life into its story and inviting consumers on a sensory journey with each encounter.
La Fidelia’s new graphic system and branding evoke a sense of wonder, granting everyone the freedom to embrace the pleasure of their infusions without hesitation. Just as Fidelia’s dreams transcended boundaries, we aimed to create a visual experience that transports individuals to the enchanting realm of La Fidelia.
Team: Pamela Espino, Wendy Robles, Alejandro Gavancho.
